{"id":379,"date":"2025-03-15T11:02:54","date_gmt":"2025-03-15T07:32:54","guid":{"rendered":"https:\/\/resont.com\/blog\/?p=379"},"modified":"2025-03-15T11:02:54","modified_gmt":"2025-03-15T07:32:54","slug":"setting-up-an-online-shop","status":"publish","type":"post","link":"https:\/\/resont.com\/blog\/setting-up-an-online-shop\/","title":{"rendered":"A step-by-step guide to setting up an online shop in 2025"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">\u00a0setting up an online shop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starting an online shop can feel like a big task, but it doesn\u2019t have to be. With the right tools and a clear plan, you can set up your store and start selling in no time. Whether you\u2019re a small business owner or just getting started, in this step-by-step guide <\/span><span style=\"font-weight: 400;\">Resont <\/span><span style=\"font-weight: 400;\">will walk you through the process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to activate an Instagram shop?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Activating an Instagram shop involves several steps to ensure your business meets the eligibility criteria and is properly set up. Here&#8217;s a step-by-step guide:<\/span><\/p>\n<ol>\n<li><b> Make Sure You\u2019re Eligible<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before you get started, check a few things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business needs to be in a country where Instagram Shopping is available.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You should be selling physical products that meet Instagram\u2019s rules.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business must follow Instagram\u2019s merchant agreement and commerce policies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need your own website where people can buy your products.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Switch to a Business Account<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you don\u2019t already have one:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open your Instagram app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your profile and tap the menu (three lines).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap Settings &gt; Account &gt; Switch to Professional Account, then select Business.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b> Connect to a Facebook Page<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Instagram Shops work with Facebook, so you\u2019ll need to connect your account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your profile and tap Edit Profile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under Public Business Information, tap Page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your Facebook Page (or create one if you don\u2019t have one yet).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-380 size-full\" src=\"https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/65c0eb6f1a12b9fee05bac41_9-Essential-Tips-for-Setting-Up-an-E-Commerce-Website.jpeg\" alt=\"How to activate an Instagram shop?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/65c0eb6f1a12b9fee05bac41_9-Essential-Tips-for-Setting-Up-an-E-Commerce-Website.jpeg 1200w, https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/65c0eb6f1a12b9fee05bac41_9-Essential-Tips-for-Setting-Up-an-E-Commerce-Website-300x200.jpeg 300w, https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/65c0eb6f1a12b9fee05bac41_9-Essential-Tips-for-Setting-Up-an-E-Commerce-Website-1024x683.jpeg 1024w, https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/65c0eb6f1a12b9fee05bac41_9-Essential-Tips-for-Setting-Up-an-E-Commerce-Website-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ol start=\"4\">\n<li><b> Add Your Product Catalog<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There are two ways to do this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Meta Commerce Manager to add your products manually.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or, connect an e-commerce platform like Shopify or BigCommerce if you already sell there.<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li><b> Submit Your Account for Review<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once everything\u2019s set up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Settings &gt; Business &gt; Sign Up for Shopping and follow the steps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram will review your account. This can take a few days.<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li><b> Turn On Shopping<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you\u2019re approved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Settings &gt; Business &gt; Shopping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the product catalog you want to feature.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap Done.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s it! After you\u2019re done, people will see a View Shop button on your profile. They\u2019ll be able to browse and buy products right from your posts, stories, and reels.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to post a product on an Instagram online shop?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your Instagram Shop is set up, adding products to your posts and stories is pretty straightforward. Here\u2019s how to do it:<\/span><\/p>\n<ol>\n<li><b> Make Sure Your Shop Is Ready<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before you post products:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Instagram account should be a Business or Creator account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It should be linked to your Facebook Page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your product catalog needs to be set up in Commerce Manager (or through Shopify, BigCommerce, etc.).<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Tag Products in a Post<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Instagram and create a new post like you normally would.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a photo of the product you\u2019re selling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap Tag Products (you\u2019ll see this option after adding your caption).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the product from your catalog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap Share when you\u2019re ready to post.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b> Tag Products in a Story<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a new story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a photo or video of your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap the Sticker icon and select the Product sticker.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the product you want to tag from your catalog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share your story.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Keep Your Catalog Updated<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your products, prices, and descriptions are accurate in Commerce Manager (or your e-commerce platform).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new products regularly so your shop stays fresh.<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li><b> Track and Improve<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Instagram Insights to see how your posts and stories are performing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If some posts are doing better than others, try to figure out why and adjust your approach.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Done! Tagging products makes it easy for people to shop directly from your posts and stories.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-381 size-full\" src=\"https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-start-an-onlline-store.jpg\" alt=\"A step-by-step guide to setting up an online shop\n\" width=\"1000\" height=\"667\" srcset=\"https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-start-an-onlline-store.jpg 1000w, https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-start-an-onlline-store-300x200.jpg 300w, https:\/\/resont.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-start-an-onlline-store-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Content creation tips for an online shop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating helpful, engaging content is one of the best ways to attract customers and build trust in your online store. Here are a few simple tips to get started:<\/span><\/p>\n<h3><b>Know Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start by understanding who your customers are. Find out what they like, what problems they\u2019re trying to solve, and how they shop. Use surveys, social media insights, or website analytics to learn more about them. The better you know your audience, the easier it is to create content they care about.<\/span><\/p>\n<h3><b>Share Content That Connects<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create posts that show how your products can make life easier or better. Share simple stories, quick how-to guides, or short videos that explain how your products work. Interactive content like quizzes can also keep people engaged.<\/span><\/p>\n<h3><b>Encourage Customers to Share<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ask your customers to post photos or reviews of your products. Real customer experiences help build trust and make new shoppers more confident about buying from you.<\/span><\/p>\n<h3><b>Make Your Content Easy to Find<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use keywords your customers are searching for in product descriptions and blog posts. Make sure your product listings are complete and accurate, so they show up in search results.<\/span><\/p>\n<h3><b>Be Consistent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Post content regularly to stay on your customers\u2019 radar. A simple posting schedule can help, but stay flexible and adjust when something timely or relevant comes up.<\/span><\/p>\n<h3><b>Use Quality Photos and Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Good visuals matter. Use clear, high-quality images that show your products in everyday use. For videos, keep them simple, with clear audio and an easy-to-follow message.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What tools should we use to sell on Instagram?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re selling on Instagram, having the right tools can make things easier and help you reach more customers. Here are some helpful options to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/business.instagram.com\/shopping\"><b>Instagram Shopping<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> This is Instagram\u2019s built-in feature that lets you tag products directly in your posts and stories. Customers can tap on the tags and buy without leaving the app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/resont.com\"><b>Resont<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Resont helps you create content that\u2019s optimized for engagement and sales. It gives you easy-to-use templates, post ideas, and tools to make your Instagram shop stand out and connect with your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Link-in-Bio Tools (like <\/b><a href=\"https:\/\/linktr.ee\/\"><b>Linktree <\/b><\/a><b>or<\/b><a href=\"https:\/\/carrd.co\"> <b>Carrd<\/b><\/a><b>).<\/b><span style=\"font-weight: 400;\"> These tools let you add one link to your Instagram bio that leads to a page with multiple links. You can send people to your shop, blog, new products, or anything else you want to promote.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.soldsie.com\"><b>Soldsie<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> With Soldsie, customers can buy products by commenting &#8220;sold&#8221; on your posts. It handles the invoicing automatically, making the process quick and simple.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/like2buy.curalate.com\/\"><b>Curalate Like2Buy<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">This tool creates a shoppable gallery that you can link to from your bio. It\u2019s a good way to showcase your products in one place.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.shopsocialapp.com\"><b>Shop Social<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Shop Social lets you tag several products in a single post and integrates with your website. It gives customers an easy shopping experience from Instagram to checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hootsuite.com\"><b>Hootsuite<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Hootsuite helps you plan, schedule, and track your Instagram posts. It\u2019s useful if you want to stay consistent and see which posts perform best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/customers.ai\"><b>Customers.ai<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">This tool lets you automate customer interactions with chatbots. It\u2019s helpful for answering common questions or sending updates, even when you\u2019re not online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/inselly.com\"><b>Inselly<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Inselly turns your Instagram feed into a simple marketplace where you can list your products and sell directly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instafeed.co.uk\/\"><b>Instafeed <\/b><\/a><b>and <\/b><a href=\"https:\/\/covet.pics\/\"><b>Covet.pics<\/b><\/a><b> (for Shopify).<\/b><span style=\"font-weight: 400;\"> If you use Shopify, these tools help you display your Instagram photos on your store\u2019s website and make them shoppable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using these tools can save you time and help make shopping from your Instagram easier for your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0setting up an online shop Starting an online shop can feel like a big task, but it doesn\u2019t have to be. With the right tools and a clear plan, you can set up your&#46;&#46;&#46;<\/p>\n","protected":false},"author":4,"featured_media":382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A step-by-step guide to setting up an online shop in 2025<\/title>\n<meta name=\"description\" content=\"A step-by-step guide to setting up an online shop|What tools should we use to sell on Instagram?How to activate an Instagram shop?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resont.com\/blog\/setting-up-an-online-shop\/\" 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